You ever felt like that? Like somethin’ just ain’t right?
It feels like you’re putting in way too much effort, grinding it out, for a pretty damn tiny income doesn’t it?
I’m sure you’ve had that anxious feeling:
“Is this even worth all the effort?!”
We’ve been there (many times) too. I remember feeling like things “Just Ain’t Right”!
I thought it was the best idea in the world and my team should be growing WAY faster…
Now I’m not like the other “gurus” you see out there saying you “shouldn’t listen to your up-line“, because you should.
But just hear me out on this, because I’m a real freaking person, (at the TOP of the comp plan), and I DO NOT DO what 99% of other distributors or leaders do in Direct Sales…
So in this post I’m going to reveal 3 huge conceptual oxymorons (along with 3 huge paradigm shifts) for you, and when I first realized it, it made me want to smack myself, LOL!
We believe most entrepreneurs get these concepts backwards and it causes big-time unnecessary frustration and failure:
Here are the 3 accidental mistakes:
- Thinking You Have To Be Selling, Prospecting, Inviting, Approaching or Recruiting!
- Thinking You Have To “Chase”, Follow Up, Or Even Be “Social“!
- Thinking Have To Talk About Your Company, Product, Comp Plan Or Your 7-Figure Upline!
And you’re probably like, “Whoa Whoa Whoa.. hold up.. that ain’t right”!!!!
I know, it’s not easy on the ears at first, but stick with me here, let me explain…
When you go fishing:
Do you jump out there in the water, stomping around “chasing” the fish, (like most people do on Social Media)?
Hell NO you don’t.
When you go on a first date:
Do you rush right in and ask him/her for a COMMITMENT to marriage, (like most people do when inviting, prospecting and recruiting)?
Hell NO you don’t.
If you’re going fishing, hopefully you’ve asked someone with experience, who knows WHERE the (right) fish are hanging out.
The fishing pro has specialized knowledge, so they also know what those fish find IRRESISTIBLE!
It is crucial that you’re working in the right areas and you have the right lures that attract the right fish so you actually have the best chance of getting what you’re looking for, right?
Ok, so let’s get to it:
1. It Ain’t About Prospecting, Recruiting Or Even “Reaching Out”
Yep, this goes against everything most people have heard, but we have built a team of THOUSANDS in under a year without reaching out, chasing, convincing them off the fence or “recruiting” ANYONE.
Instead, we were able to get THEM to come to US, but for their reasons – (not ours!)
By knowing that it’s not about what you think is a good idea or what you want them to buy or join.
It’s about their reasons, and WHY they want those results.
People Buy The Feeling Of The RESULT
And truly, on the deepest level, people don’t initially make logical decisions.
They make emotional decisions.
So if you really want to write a Facebook post that converts people into buyers or promoters…
Then you must tell a story and talk about the feeling they’re going to get when they get the results of the product or business they bought into!
They don’t want to “join” or commit to anything or anyone new or unfamiliar, and especially don’t trust them (yet).
However, you will gain trust after you learn to create content that gets them to experience how good it will feel to achieve the goals they’re wishing for…
Then you can offer them your help to get those results (and that feeling), and they will practically enroll themselves with you before they even fully know what it is or how it works!
Why Do People Join Clubs, Organizations And Even Gangs?
Because they also want the feeling of being a part of something bigger than themselves.
We all want to feel “safe”, in a culture and community we identify with.
A movement. Belonging!
But hold on…
2. You Don’t Have TIME To “Chase”, “Follow Up” Or Be “Social”
LOL, now hear me out on this one too…
I mean yes, at first, I was on Facebook to be “social”, as a “freebie” consumer of Facebook, connecting with friends and family, however…
If you treat your business like a hobby, it’s going to PAY you like a hobby.
So if you’re a serious business owner, you’re not there to beat around the bush and be “fake social”, trying to convince skeptics, one-by-one all day.
You’re there to produce RESULTS and be paid DAILY.
And most people think being “social” is productive, (and sometimes it can be), but is it really producing tons of VOLUME that you’ll be paid on?
Now I’m not sure about you, but when a Network Marketer tries to “beat around the bush” with me, messaging me with all the fake social copy and pastes or small talk, I can immediately recognize what they’re up to…
And so can everyone else on Social Media.
I personally would rather be told up front, so when you’re inviting one by one, this is a language track that will save you tons of time, so you can sift and sort through WAY MORE NUMBERS:
“Hey, I know we definitely need to catch up and stuff, but today I’m contacting you about BUSINESS!”
Now, have you ever gotten that spammy copy & paste message, but then if you don’t buy whatever they’re pushing, they NEVER talk to you again and completely ghost you?
I mean honestly, people are pretty careless these days, aren’t they?!
It’s a dead giveaway. They didn’t care about me AT ALL. They just wanted to sell me something or “get” me into their business, lol!
On the other hand, there’s absolutely nothing wrong with being transparent and offering people the results their looking for… PLUS, they respect the transparency!
Only IF you offer it to them in the right way, because your prospect’s “sales radar” is extremely sensitive.
And so there’s a thing called copywriting.
It’s sales copy (writing) and “marketing”. It takes education and SKILL… and it makes people take action on what they want!
So, yes, it’s social media, but you should no longer think of it as your personal (social) profile, hanging out being a simple “freebie” consumer.
You’re now on the business side, so you should push to be professional, attractive and VERY INTENTIONAL!
I recommend looking at it like it’s your “HBO Channel”, “HISTORY CHANNEL” or “Education channel”.
And after you’re proficient with your personal profile, (if you’re thinking long term for branding yourself, so you can target and attract high-caliber entrepreneurs), I would also think about getting a Business/Fan page, because you’re a business now.
So after you have some experience and traction, with a solid foundation under your belt, you can also use Facebook ads from a business page to have better customers and prospects coming to YOU…
This means you can have Facebook sifting, sorting and working FOR you, (getting your information in front of (the RIGHT) people who are (already) LOOKING for what you have to offer)…
In fact, Facebook loves you more if you’re paying them, so they actually give the businesses with business pages a TON of extra advantages that the normal “freebie Facebook customers” do not get…. #laser #targeting!
And last extremely important paradigm shift…
Here’s a story that explains more. Then #3 below this clip may bring it all the way home:
3. It Ain’t About Your Company, Ground Floor Opportunity, Product, Comp Plan, Or Your 7-Figure Up-line”
Now I’m not bashing at all, (because everyone loses their senses when they get excited, including us), but after we really learned the game and realized we were wasting valuable time, we were open to make a “shift”…
Pretty much every other day I get a message from an excited Networker talking about all that “stuff” that they’re excited about.
And again last week I was approached by a friend…
I didn’t want to waste their time jumping on a 3-way call, so I tried to tell them…. but they kept insisting I get on the phone, (and I wanted to show my respect), so I reluctantly said “ok”…
Wow, did I get an ear full from their “million dollar earner up-line” :
Have you heard any of this language? (It’s your cue to run the other way!)
- “We’re the fastest growing and we’re gonna be the next Billion Dollar company!”
- “We’re stable and debt-free!”
- “It’s a Ground Floor opportunity, and timing is EVERYTHING”
- “This product changes lives!”
- “I’m serious, the product literally sells itself!”
- “I want to introduce you to my mentor who’s a 7-figure earner!”
- “We’ve already made 397 millionaires!”
I could go on for days, but you get my drift, lol!
It’s Like Trying To Catch A Fish With A Bat
They weren’t doing it right!
Yes, they said it’s Network “Marketing”, but there was not actual marketing.
They told you to get out there and promote and push your products and “opportunity” but it’s not even their fault, because they haven’t been educated or mentored for today’s cutting edge social media marketing.
So here’s the deal:
Different people all want different things, and it’s definitely not your company, products or comp plan.
They want what THEY want, NOT what YOU like!
So we scare them off with all that “stuff” that we like, lol!
It’s like you’re speaking Chinese and they’re Spanish – you’re simply not speaking their language! (aka, they ain’t smellin’ what your cookin’!)
But guess what?
There’s HOPE! lol
Now – (depending on what THEY like) – they’re going to be “liking” and hanging out on different Facebook pages…. things that they’re already interested in.
So wouldn’t it be easier to have clarity on EXACTLY what type of fish you love to catch, which will give you clarity on exactly what those fish LOVE to eat?
And should you invest the time to discover where all the best fishing holes are?
And couldn’t you simply ATTRACT them with the exactly right BAIT, according to what their interests are, so you’re speaking their language and they all come to YOU to get what they want?
And THIS is how we’ve added 3700 distributors to our team in under 18 months , without chasing or bugging un-interested skeptical friends on Facebook or in person!
And if you’re like we were… (just completely DONE with reaching out with cold messages, being told “no thanks”, “not interested” and getting totally ignored and avoided), we have an absolutely paradigm-shifting video series that will change your business forever…
And it’s available FOR FREE….
CLICK HERE NOW to get access, because we’re not sure how long we will keep it available…
The World Is Yours, Marco and Mari : )
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